A sales presentation can be delivered to your warm prospect through print, through a presentation, through a website, or various other ways depending on your creativity. We say "warm prospect" because this prospect has been sorted and filtered, and does know a little about what's going on from your mini-marketing message. He is receptive to continuing in the process so you deliver a detailed sales presentation to him.
The detail given should be at a medium level, not too high and not too low. You can tailor the sales presentation to the type of prospect or you can give a higher or lower-level amount of detail depending on the responses the prospect gives. A self-service platform like a website allows scaling of detail by presenting at a high level but allowing the prospect to get more granularity with the click of a button.
Make sure to review the following resources for more information:
Wednesday, February 10, 2010
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