We have been talking about a lot of different things, but today I thought I would talk about a high-level summary of what it means to be the big fish in your multi-level marketing company. Being the big fish is about image which is made up of several different things:
1. Professionalism
You are building a business so having a business name and business cards are important. How you present yourself, especially during official business, is also extremely important. The way you dress, how you groom, and if you have showered recently, are all important elements of creating a professional image. Having your own web site can contribute to your professionalism and your image to others.
2. Marketing Method
The way you market your company contributes to your image. If you pester your family and friends over and over to join or buy your product, you are probably creating a negative image. If you create a marketing plan that identifies your market and seeks to deliver your marketing message to your market, this will create a positive image to those who matter most to you: people who would be your customer or distributor.
3. Marketing Effort
People who go 1000% into executing their marketing plan will create a positive image for their company. They are fully committed to their product, what their company can do for others, and they don't hold back (i.e. for fear of rejection). This is having the faith in yourself to believe you will be successful no matter what others say.
4. Management Execution
You will create a positive image for your company when you can fulfill orders in a timely manner, get people information when they ask for it, answer your telephone professionally, and be there for your distributors. Creating the right image cannot be all about sales and recruiting, it is about doing all of the right things for the people who depend on you.
5. Selling Yourself and Your Company
You personally and your company are what matter to the prospective customer or distributor, not your upline or your MLM company. What are the features and benefits of doing business with you? What can you do for your customer? What can you do for your distributor?
Put yourself in your customers' shoes: What do you expect from the people you do business with? Spend a little time analyzing what you can do better and how you can sell that as a service.
6. Believe That You Are Already Successful, Believe In Yourself
Pump up your ego a bit and believe that you are something special, because you are! You are the person with the company that is going to help thousands of people become successful and financially independent. You are only held back by your beliefs, do a little self talk and make your dreams come true.
Now I am NOT telling you to get yourself all worked up and go out and do a bunch of stuff that means nothing to your business. Get yourself pumped up and work your plan. Find ways of working your plan that don't cost you a lot of money, or any money if you can. This may take a little creativity but it can be done.
Regardless of what you do and how hard you work, building an MLM business is harder and takes longer than you will expect. Enjoy the little gains and the joy of your customers, and eventually your business will pay your salary and more. Please let me know if this information is helpful by commenting.
Showing posts with label Be The Big Fish. Show all posts
Showing posts with label Be The Big Fish. Show all posts
Saturday, December 26, 2009
Thursday, December 3, 2009
Reasons To Do Multi-Level
I have probably spooked you into believing that it really isn’t worth it to do multi-level marketing. The main reasons to join a multi-level marketing company and work so hard is that you can make a lot of money and become financially independent. That is not to say that everyone who does multi-level marketing is wildly successful because they aren’t. You really have to know what you’re doing. But if you do know what to do you can make a ton of cash.
We had a total group of around 350 distributors and made between $14,000 and $20,000 in monthly commissions for two full years. That is what multi-level marketing can do for you. Unfortunately, we were working with a dietary supplement company that had the #1 product in the 1990’s, but in 1999 imploded because of issues with the health of its users, lying to the FDA, and getting a lot of bad press. I am not going to mention the company’s name but if you know the industry you can probably figure it out.
Our group was about 50% dropouts who never did anything, 45% small salespeople who sold a little product, and the rest hard-working sales people who could both sell and sponsor. We probably had three big fish who could really sponsor. We were part of the distributor advisory board for the multi-level marketing company and met people who did over $1 million per month in commissions, so we were not the largest by far. So the company had really, really big distributors and really, really little distributors (and dropouts), despite the major success of the product.
So how do you go from being the little guy to being the big fish? You find what works and you do it over and over, and bigger and bigger. Spending money is out of the question when you first start, but money can give you leverage to grow larger quickly once you have gotten to a certain level. You just don’t want to spend it foolishly, and spending it on big unproven advertising campaigns is always out of the question. I will post more about advertising in the future, but for now, spending money on advertising is out of the question when you are just starting. In fact, spending money on anything that you can do for free is out of the question.
Back to the multi-level marketing company for a minute. The company’s product was great, but the company’s business practices and attitudes caused them to run afoul of the media and the government, and ultimately their customers and distributors turned on them. This is sometimes what happens with a quickly growing company. They don’t know how to handle the growth and end up destroying themselves. This is not a good situation when you are depending on them for all of your income. Sometimes going with the tried and true is a better idea.
We had a total group of around 350 distributors and made between $14,000 and $20,000 in monthly commissions for two full years. That is what multi-level marketing can do for you. Unfortunately, we were working with a dietary supplement company that had the #1 product in the 1990’s, but in 1999 imploded because of issues with the health of its users, lying to the FDA, and getting a lot of bad press. I am not going to mention the company’s name but if you know the industry you can probably figure it out.
Our group was about 50% dropouts who never did anything, 45% small salespeople who sold a little product, and the rest hard-working sales people who could both sell and sponsor. We probably had three big fish who could really sponsor. We were part of the distributor advisory board for the multi-level marketing company and met people who did over $1 million per month in commissions, so we were not the largest by far. So the company had really, really big distributors and really, really little distributors (and dropouts), despite the major success of the product.
So how do you go from being the little guy to being the big fish? You find what works and you do it over and over, and bigger and bigger. Spending money is out of the question when you first start, but money can give you leverage to grow larger quickly once you have gotten to a certain level. You just don’t want to spend it foolishly, and spending it on big unproven advertising campaigns is always out of the question. I will post more about advertising in the future, but for now, spending money on advertising is out of the question when you are just starting. In fact, spending money on anything that you can do for free is out of the question.
Back to the multi-level marketing company for a minute. The company’s product was great, but the company’s business practices and attitudes caused them to run afoul of the media and the government, and ultimately their customers and distributors turned on them. This is sometimes what happens with a quickly growing company. They don’t know how to handle the growth and end up destroying themselves. This is not a good situation when you are depending on them for all of your income. Sometimes going with the tried and true is a better idea.
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