Small Business Marketing Workshop - Part 6

At this point, you should have your marketing plan and be able to execute it.  Make sure to give yourself and budget and stick to it because your business success will be partially based on how long you can work at building your business before you make a profit.

One thing you may want to add to your plan are measurements to use to make sure your plan is on track.  As you execute your plan, you should be making sure that the results are what you expect and be prepared to make changes.  Nearly 100% of the time something will be slightly different than you expect.

Good luck and make sure to let me know how it goes.

Other useful articles:

• Marketing 101 For Small Business 
• How To Create More Demand 
• About Demographics 
• Free Advertising 
• The Use of Loss Leaders, Discounts, and Promotionals

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