So we have a product, let's say a picture frame. We want to find a market for picture frames and sell them. So who would buy a picture frame?
Would a man or woman be more likely to buy a picture frame? Would a certain income level be more likely to buy a picture frame? Would somebody who owns a digital camera be more or less likely to buy a picture frame? Like the last question, often questions we ask will lead to more questions.
Many of the questions we have asked may have research written about them. Doing a google search, we can probably find all kinds of demographic data that we can use.
Your assignment for part 1 is to take your product and see what kinds of questions you can create for it. The questions should help you narrow down the market for your product by identifying the types of people that are more likely to buy your product.
Next step:
Other useful articles:
- Marketing 101 For Small Business
- How To Create More Demand
- About Demographics
- Free Advertising
- The Use of Loss Leaders, Discounts, and Promotionals
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1 comment:
Small business
1. Often we forget the little guy, the SMB, in our discussions of the comings and goings of the Internet marketing industry. Sure there are times like this when a report surfaces talking about their issues and concerns but, for the most part, we like to talk about big brands and how they do the Internet marketing thing well or not so well.
2. The Center for Media Research has released a study by Vertical Response that shows just where many of these ‘Main Street’ players are going with their online dollars. The big winners: e-mail and social media. With only 3.8% of small business folks NOT planning on using e-mail marketing and with social media carrying the perception of being free (which they so rudely discover it is far from free) this should make some in the banner and search crowd a little wary…….
www.onlineuniversalwork.com
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